Humane Society of North Texas
The Humane Society of North Texas (HSNT) is a leading nonprofit dedicated to saving the lives of over 8,000 pets annually. Since 1905, HSNT has been a cornerstone of animal advocacy, providing shelter, medical care, and adoption services while working to prevent cruelty through education and outreach. With multiple adoption centers, including partnerships with PetSmart and Petco, and a dedicated equine and livestock ranch, HSNT ensures animals of all kinds receive the care they need. Through their efforts, HSNT continues to create a lasting impact on the lives of animals and the communities they serve.
The
Issues
The Humane Society of North Texas (HSNT) faced challenges in increasing donations, boosting adoption rates, and engaging the community effectively. Their online presence lacked cohesive branding, limiting their ability to resonate emotionally with donors and adopters. Community awareness of their low-cost veterinary services and spay/neuter programs was low, hindering their mission to reduce overpopulation. They needed a comprehensive approach to strengthen their digital presence, amplify their impact, and build lasting relationships with stakeholders.
OUR
solutions
Web Design, Printing, Videography, Social Media Engagement, Consulting, Graphic Design, Ecommerce, Dropshipping, Booking Management, Event Management
the
impact
Since partnering with the Humane Society of North Texas (HSNT) in 2019, we’ve helped transform their digital presence and operational efficiency. At the time, their website was plagued with functionality and responsiveness issues. We conducted a full overhaul, launching a new website with a modern design and updated systems, including seamless booking integrations for their low-cost spay/neuter clinic, Animal Resource Center, adoption appointments, and event management. These changes significantly streamlined their operations with automation and efficiency.
In addition to the website redesign, we’ve supported HSNT with social media engagement, handling after-hours inquiries, and fostering greater connections with their community. In 2024, we once again refreshed their website, keeping their online presence innovative and visually stunning. As a result of these efforts, HSNT has experienced extraordinary growth—adoptions have increased by 80%, social media engagement has soared, and their organization has doubled in size year over year.
We’ve also enhanced their branding through beautiful printed materials, launched an online store to expand their reach, and provided professional videography for events, bringing their mission to life. Our partnership with HSNT exemplifies the impact of strategic design, marketing, and operational improvements, and we are honored to support their incredible work for animals and the community.
Cassie Davidson
Director of Communications
"Since partnering with Animal Resources & Consulting (ARC) in 2019, we’ve undergone a remarkable transformation in both our digital presence and operational efficiency. Her expertise has reshaped how we engage with our community and manage our internal processes. When we first connected with Elle and ARC, our website struggled with functionality and responsiveness, making it challenging to effectively serve our growing audience. We knew we needed more than just a simple redesign—and Elle and her team delivered a comprehensive solution that revitalized our entire online platform. Beyond the website, the ARC team have also been integral in maintaining our online engagement through platforms like Facebook and Instagram. Their support with social media and website messages—after hours and on weekends—has ensured that we remain responsive to our community whenever they need us. Thanks to ARC, we now have a digital platform that not only aligns with our values but also elevates the experience for both our team and the people we serve. This collaboration has been instrumental in reinforcing HSNT’s leadership in animal welfare, and we’re deeply grateful for the significant impact it has had on our work."