The work behind the experience
From the challenge to a stronger digital foundation.
01The challenge
Gulf Coast Humane Society underwent a period of change with new leadership, fresh goals for growth, and a rebranding that included a new logo. While these changes were exciting, their existing website no longer reflected their updated vision or professional aspirations. It lacked the clean, organized, and modern design needed to represent the important work they were doing and the growth they were striving for. They needed a new website that aligned with their new branding, showcased their mission effectively, and provided a user-friendly experience for potential adopters, donors, and the community. With their evolving needs, Gulf Coast required a digital presence that truly captured their commitment to saving lives and supporting the welfare of animals.
02What ARC connected
The engagement brought the right strategy, creative, and digital capabilities together around one public experience.
- Web Design
- Donation Management
- Email Marketing
- Ecommerce
- Booking Management
- Consulting
03The impact
Since partnering with Gulf Coast Humane Society, we’ve helped them achieve significant growth through their redesigned websites in 2021 and 2023. The new designs were not only visually appealing but also created a seamless, user-friendly experience for both their team to manage and their supporters to navigate. We incorporated language options, ensured ADA compliance, and streamlined the process for community engagement, making it easier for users to sign up for events and training. Additionally, we set up a drop-shipping e-commerce store, providing them with a new revenue stream.
As a result of these improvements, Gulf Coast Humane Society has seen remarkable growth in donations, adoptions, and community involvement. The enhanced website has also played a pivotal role in increasing volunteer and foster sign-ups, further strengthening their network of supporters. We’re proud to continue supporting Gulf Coast Humane Society and their mission to provide a brighter future for animals in need.
