Define one purpose
Choose the exact action, audience, message, proof, timing, and owner before writing the send.
Growth · Connected growth
Send relevant email from live relationships—not exported lists.
Email Campaigns connects audience selection, stories, appeals, education, deliverability, testing, and response tracking to the supporter record.
- Audience
- Story
- Action
Email Campaigns workflow
How this capability moves work from signal to outcome.
The Email Campaigns workflow is configured around the records, roles, decisions, exceptions, and reporting requirements that make this topic distinct.
Build from live segments
Use program, giving, location, interest, consent, and engagement data instead of exported static lists.
Protect deliverability
Manage consent, sender identity, suppression, frequency, accessibility, links, and testing.
Connect the response
Record clicks, gifts, applications, registrations, replies, and staff follow-up where the relationship lives.
What to measure
Know whether email campaigns is becoming more reliable.
ARC confirms definitions, source, owner, period, and review cadence before any measure is used for management or public reporting.
Deliverability
Action conversion
Unsubscribe rate
Revenue or applications per send
Product foundation
Products that bring this capability into the daily workflow.
Fundraising connected to the full relationship
ARC Donations
ARC Donations connects campaigns, forms, recurring giving, acknowledgments, donor records, segmentation, and reporting.
Explore ARC Donations The public front door to the platformARC Websites
ARC Websites connects animal profiles, applications, donations, events, resources, stories, and supporter journeys directly to the operating platform.
Explore ARC Websites Your outsourced digital departmentManaged Growth
Managed Growth combines fundraising, marketing, content, email, SEO, reporting, and ongoing platform optimization around a shared growth plan.
Explore Managed Growth