Plan the story mix
Balance urgent needs, outcomes, education, participation, transparency, events, and evergreen program content.
Growth · Connected growth
Turn mission storytelling and community response into measurable action.
Social Media connects mission storytelling, community response, content approvals, campaigns, paid promotion, and measurable next actions.
- Story rights
- Publishing
- Response
Social Media workflow
How this capability moves work from signal to outcome.
The Social Media workflow is configured around the records, roles, decisions, exceptions, and reporting requirements that make this topic distinct.
Build a safe workflow
Capture permissions, facts, media, captions, accessibility, approval, scheduling, and response ownership.
Route engagement
Turn questions, applications, offers, complaints, and donor interest into accountable follow-up.
Measure mission actions
Connect reach and engagement to website visits, applications, gifts, registrations, and qualified conversations.
What to measure
Know whether social media is becoming more reliable.
ARC confirms definitions, source, owner, period, and review cadence before any measure is used for management or public reporting.
Content production cycle
Response time
Qualified actions
Campaign conversion
Product foundation
Products that bring this capability into the daily workflow.
Fundraising connected to the full relationship
ARC Donations
ARC Donations connects campaigns, forms, recurring giving, acknowledgments, donor records, segmentation, and reporting.
Explore ARC Donations The public front door to the platformARC Websites
ARC Websites connects animal profiles, applications, donations, events, resources, stories, and supporter journeys directly to the operating platform.
Explore ARC Websites Your outsourced digital departmentManaged Growth
Managed Growth combines fundraising, marketing, content, email, SEO, reporting, and ongoing platform optimization around a shared growth plan.
Explore Managed Growth