Giving conversion
Completed gifts divided by eligible giving-page visits for a named source and period.
ARC Results · Donation Growth
Understand donation growth through verified periods, sources, and methods.
ARC displays donation results only after the measurement window, evidence source, and methodology are complete.
- Measurement period
- Source + method
- Donor context
Donation Growth
Public results that meet ARC's evidence standard.
0 qualifying public metrics currently published in this category.
Evidence in progress01 02 03 04
Donation evidence must connect the giving experience to durable supporter value.
These are the exact evidence areas ARC will evaluate before a growth claim appears on this page.
Recurring support
New, active, upgraded, recovered, and canceled recurring gifts with consistent definitions.
Donor retention
Eligible prior-period donors who give again, with the cohort and comparison window stated.
Net campaign revenue
Gross gifts less documented campaign and processing costs—never reach or clicks alone.