Choose the trigger
Start from a real event such as an application, gift, registration, status change, content request, or period of inactivity.
Growth · Connected growth
Respond to supporter behavior with timely, governed communication.
Marketing Automation responds to meaningful behavior with timely, approved communication instead of relying on memory and manual lists.
- Trigger
- Journey
- Human review
Marketing Automation workflow
How this capability moves work from signal to outcome.
The Marketing Automation workflow is configured around the records, roles, decisions, exceptions, and reporting requirements that make this topic distinct.
Set the audience rules
Include the right people and suppress anyone whose status, consent, or recent activity makes the message inappropriate.
Build the journey
Coordinate message, delay, branch, staff task, escalation, and exit conditions before activation.
Review performance
Measure completion and downstream action, then improve the journey without erasing the audit trail.
What to measure
Know whether marketing automation is becoming more reliable.
ARC confirms definitions, source, owner, period, and review cadence before any measure is used for management or public reporting.
Manual follow-ups replaced
Journey completion
Suppression accuracy
Downstream conversion
Product foundation
Products that bring this capability into the daily workflow.
Fundraising connected to the full relationship
ARC Donations
ARC Donations connects campaigns, forms, recurring giving, acknowledgments, donor records, segmentation, and reporting.
Explore ARC Donations The public front door to the platformARC Websites
ARC Websites connects animal profiles, applications, donations, events, resources, stories, and supporter journeys directly to the operating platform.
Explore ARC Websites Your outsourced digital departmentManaged Growth
Managed Growth combines fundraising, marketing, content, email, SEO, reporting, and ongoing platform optimization around a shared growth plan.
Explore Managed Growth