Story treatment
Audience, purpose, narrative, subjects, proof, interview plan, scenes, call to action, tone, and channel strategy.
Digital service · Connected digital experience
Tell animal welfare stories people can understand, feel, and act on.
Make every public touchpoint part of a measurable supporter and program journey. Use this service when a campaign, animal story, program explanation, donor report, event, training need, or organizational launch requires emotion and clarity that still images alone cannot carry.
- Story treatment
- Humane production
- Channel cutdowns
Implementation model · Video deliverables
What the organization receives—not just what ARC does.
Use this service when a campaign, animal story, program explanation, donor report, event, training need, or organizational launch requires emotion and clarity that still images alone cannot carry.
Responsible production
Consent, animal welfare, sensitive details, location privacy, claims, music, releases, crew plan, and contingency.
Master story
A coherent long-form or campaign film with approved interviews, footage, graphics, captions, audio, and final call to action.
Content cutdowns
Vertical, square, short-form, silent-captioned, teaser, donor, social, presentation, and archive versions as scoped.
How the work happens
A process designed around the specific video challenge.
The sequence is adjusted to the organization's readiness, existing systems, risk, content, data, people, and approved scope.
- 01
Define the action
Start with what the viewer should understand, feel, trust, and do, then choose the story capable of producing it.
- 02
Pre-produce
Prepare treatment, script questions, subjects, releases, schedule, locations, animal plan, shot list, and distribution needs.
- 03
Capture
Record authentic interviews and activity with professional audio, flexible coverage, and animal-sensitive pacing.
- 04
Edit + distribute
Build the narrative, complete approvals, captions and accessibility, create cutdowns, and track channel performance.
Connected products
The product foundation behind the service.
The exact product mix is set through discovery and the ARC Assessment; services never operate as isolated deliverables.
01
The public front door to the platform
ARC Websites
A high-performing experience your team can actually manage.↗02Your community in their hands
ARC Mobile Apps
Frequent engagement without duplicating the website.↗03Fundraising connected to the full relationship
ARC Donations
A giving experience supporters trust and teams can measure.↗Start with clarity
Know the plan before the implementation begins.
The ARC Assessment maps current systems, operating pressure, goals, readiness, and recommended next steps.