Eligibility + compliance review
Organization, website, account, policy, conversion, access, activity, and ongoing program requirements.
Growth service · Connected growth capability
Turn qualified nonprofit search demand into measurable animal welfare action.
Coordinate the channels, campaigns, relationships, and reporting required for sustainable growth. Use this service when an eligible nonprofit needs to establish, repair, or responsibly manage a Google Ad Grants account around useful search demand and measurable mission actions.
- Eligibility
- Relevant campaigns
- Compliance + conversion
Implementation model · Google Grants deliverables
What the organization receives—not just what ARC does.
Use this service when an eligible nonprofit needs to establish, repair, or responsibly manage a Google Ad Grants account around useful search demand and measurable mission actions.
Campaign architecture
Mission-aligned themes, tightly organized groups, relevant keywords, negatives, geography, schedules, and ad messages.
Landing experience
Relevant, useful, mobile-ready pages with a clear next action, trustworthy information, accessibility, and analytics.
Ongoing management
Search-term review, negatives, policy, quality, conversion, budget allocation, experiments, and monthly reporting.
How the work happens
A process designed around the specific google grants challenge.
The sequence is adjusted to the organization's readiness, existing systems, risk, content, data, people, and approved scope.
- 01
Confirm readiness
Validate eligibility, website quality, useful search demand, conversion tracking, account ownership, and management capacity.
- 02
Build for intent
Map qualified searches to focused campaigns, relevant pages, useful messages, and measurable actions.
- 03
Launch with control
Complete access, configuration, ads, exclusions, conversions, QA, policy checks, and baseline documentation.
- 04
Maintain compliance
Review terms, performance, quality, conversion, disapprovals, changes, and opportunities every month.
Connected products
The product foundation behind the service.
The exact product mix is set through discovery and the ARC Assessment; services never operate as isolated deliverables.
01
Your outsourced digital department
Managed Growth
A complete digital department without building one from scratch.↗02Fundraising connected to the full relationship
ARC Donations
A giving experience supporters trust and teams can measure.↗03The public front door to the platform
ARC Websites
A high-performing experience your team can actually manage.↗Start with clarity
Know the plan before the implementation begins.
The ARC Assessment maps current systems, operating pressure, goals, readiness, and recommended next steps.